$1m blogging strategies
an a4uexpo presentation by Al Carlton

… some slides about generating traffic, mainly focussing on the regular SEO strategies with a major focus on good content…

Contextual ads

Adsense, Chitika, Kontera, etc

• Pro:
  • easy to implement
  • targeting
• cons:
  • paid to lose visitors,
  • no control
  • …

affiliate revenue

• total control of how you link
• test various different products
• higher profit per visitor so can buy traffic
• automatically convert product links to relevant affiliate links
• find a profitable offer and PUSH!

Link sales/paid reviews

• Pro
  • easy money
  • can be residual
• THE con
  • google don’t like it (dont get caught)
  • dont use networks (or gmail?)
  • speak to seo direct…

Sell out

• biggest pay day
• lose residual income
• partial sell out

Most important slide:!

Optimization – Time

• Your time
  • outsource & automate
  • writers
  • affiliate links
  • seo
  • viral campaigns
• new project site
  • me – research and business plan
  • outsource – design, implementation, coding, content creation, marketing
• partnering

Optimizing Traffic

• webmaster tools – keywords
• social
• long tail (tip: add the word review to the content – that’s what people look for/search)
• related posts

Optimization – Revenue

• Negotiate with merchants
• convert your cpc units
  • direct deals
  • affiliate offers
• different ads on different content
• target visitors
  • geo location
  • traffic source

Excerpts from Q&A:

Don’t use free hosters for your blogs, you’re not in control, get a domain-name and host it anywhere.

If you’re pushing products with your blog, post at least daily, google loves fresh content.

If you want to do it multilingual, you still have to let it have translated by humans, automatic translations produce rubbish content…

Depending on topic offer RSS or Subscribe by eMail prominently, RSS for technical people, eMail for everybody – eMail is also good because you have a list to push other things, RSS is for the regular reader.

If you want to contact merchants directly, do it by phone, it’s much more personal (eMail is easy, too easy) you get a much better response…