Archive for April 29th, 2009

29
Apr

Linkbuilding do’s and don’ts when addressing media

   Posted by: seoxplorer    in Allgemeines

a4uexpo is over!

Last session I attended was about linkbuilding beyond linkbait. Bas van den Beld from the Netherland based SearchCowboys had the honor of the last section of the last panel and closed out the a4uexpo in Amsterdam with an exclamation mark.

His presentation was about what to do and not to do when trying to get links from the media and/or prominent bloggers.

I try to summarize what he presented:

“bribe me” – but not with money (be creative!) (and don’t do it sloppy …)

Offer test or free (preview) versions

be personal (and again: creative)
i.e. find out the name of the person you are writing to, don’t do it anonymously, read the website and don’t expect to get topic irrelevant links (best: don’t even try then).
be also sincere (don’t act as if you’d know the addressee for years and be best buddies with him.)

Tell your story with passion – if you’re not passionate about your site/product/service how do you expect “me” to be excited about it and link to it?

But be objective about yourself, don’t overhype yourself and/or your news… It’s still the media-representative/blogger who decides if he thinks it’s interesting enought to write about it and link to it.

Also it’s not the worst idea to link to them – if your site is topic relevant you shouldn’t have a problem to link out to them, otherwise why should you expect a backlink anyway.

Obey the general rules of pressreleases when sending one out:
Who, Where, When, What, Why… but also include a link for further reading/information and pictures (bloggers and media love pictures – especially if they don’t have to (re)search them themselves.

Don’t give up, if you don’t get a reaction immediately, remail, but be nice and polite.

If you contact the person in question via social networks, don’t just add them without a personal note. Tell them why you contact them and have a good reason to do so…

And do your SEO, you might be found by the media or bloggers, and if your story is interesting enough… :-)

This concludes my reports about the a4uexpo sessions and panels…

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29
Apr

Commercial Blogging 101

   Posted by: seoxplorer    in Allgemeines

$1m blogging strategies
an a4uexpo presentation by Al Carlton

… some slides about generating traffic, mainly focussing on the regular SEO strategies with a major focus on good content…

Contextual ads

Adsense, Chitika, Kontera, etc

  • Pro:
    • easy to implement
    • targeting
  • cons:
    • paid to lose visitors,
    • no control
    • …

affiliate revenue

  • total control of how you link
  • test various different products
  • higher profit per visitor so can buy traffic
  • automatically convert product links to relevant affiliate links
  • find a profitable offer and PUSH!

Link sales/paid reviews

  • Pro
    • easy money
    • can be residual
  • THE con
    • google don’t like it (dont get caught)
    • dont use networks (or gmail?)
    • speak to seo direct…

Sell out

  • biggest pay day
  • lose residual income
  • partial sell out

Most important slide:!

Optimization – Time

  • Your time
    • outsource & automate
    • writers
    • affiliate links
    • seo
    • viral campaigns
  • new project site
    • me – research and business plan
    • outsource – design, implementation, coding, content creation, marketing
  • partnering

Optimizing Traffic

  • webmaster tools – keywords
  • social
  • long tail (tip: add the word review to the content – that’s what people look for/search)
  • related posts

Optimization – Revenue

  • Negotiate with merchants
  • convert your cpc units
    • direct deals
    • affiliate offers
  • different ads on different content
  • target visitors
    • geo location
    • traffic source

Excerpts from Q&A:

Don’t use free hosters for your blogs, you’re not in control, get a domain-name and host it anywhere.

If you’re pushing products with your blog, post at least daily, google loves fresh content.

If you want to do it multilingual, you still have to let it have translated by humans, automatic translations produce rubbish content…

Depending on topic offer RSS or Subscribe by eMail prominently, RSS for technical people, eMail for everybody – eMail is also good because you have a list to push other things, RSS is for the regular reader.

If you want to contact merchants directly, do it by phone, it’s much more personal (eMail is easy, too easy) you get a much better response…

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29
Apr

a4uexpo Amsterdam

   Posted by: seoxplorer    in Allgemeines

Auf folgendes Video hat mich Bob Rains aufmerksam gemacht, und es passt halt nur zu schön zu den Amsterdamer Nächten der a4uexpo :-)

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